How To Use Google Analytics to Monitor and Analyze Your Shopify website

Have you ever wondered how much data your Shopify website is collecting? And what do the analytics tell you about your customers? Like most business owners, you probably don’t know how to use Google Analytics to track your website traffic and make informed decisions about marketing and advertising. But that’s all about to change! This post will show you how to use Google Analytics to track your Shopify website traffic and analyze your traffic data to understand your customers better and improve your marketing strategy.

How to use Google Analytics to track your Shopify website traffic

Google Analytics is a free tool that lets you track your website traffic and analyze it to understand how people use your Shopify site. To start monitoring your website traffic, you need to set up a Google Analytics account. Once you have an account, you can track the following:

-Inbound traffic: This refers to the traffic that comes to your Shopify site from sear engines. You can track this data by adding a source of traffic (like a Google Adsense campaign) to your Google Analytics account.

Outbound traffic refers to the traffic that leaves your Shopify site. You can track this data by adding a destination (like an eCommerce store) to your Google Analytics account.

-Clicks: This is the number of clicks on your Shopify site. You can track this data by adding a goal (like clicking on a buy button) to your Google Analytics account and following the clicks through Google Analytics.

What are the benefits of using Google Analytics?

Google Analytics is a valuable tool for business owners because it gives you an understanding of your website traffic, activity, and conversion data. This data can help you identify which areas of your website are experiencing the most traffic and which sections are causing the most conversions. Additionally, Google Analytics can help you understand how customers interact with your site. By understanding how people use your site, you can improve customer service and create a more engaging online experience for everyone who visits your Shopify website.

How to set up your Google Analytics account

First, you’ll need to create an account on Google Analytics. You can do this by clicking on the link in the top right corner of your Google Window. Once you’ve logged in, you’ll see a new window that looks like this:

You’ll need to give your Google Analytics username and password in this window. You can also choose to have your account linked to a Facebook or Twitter account. Once you’ve set up your Google Analytics account, you can start tracking your website traffic and analyze it to understand better how people are using your Shopify website.

What are the options for customizing your data in Google Analytics?

There are a few different ways to customize your data in Google Analytics. You can track the visitors who have visited your Shopify website, the search engines your visitors are coming from, or the pages your visitors have visited. Additionally, you can export your data to CSV or JSON for easy analysis.

How do you create a report to track your website traffic and analyze it using Google Analytics?

To track your website traffic and analyze it using Google Analytics, you first need to create a Google Analytics account. You can do this by clicking on the link in the upper-right corner of your browser and entering your email address. Once you have created a Google Analytics account, you can track website traffic by clicking on the three lines in the top-left corner of your screen. The first line will show you the average number of visitors per day to your site. The second line will show you how many unique visitors each day there were. The third line will show you the percentage of visits that were from search engine keywords.